what can we as citizens do to combat an increasingly negative and overreaching media?

Life of a SMM professional involves multiple social media challenges they take to deal with every-single-day. Information technology seems that they're dealing with problems such as productivity, efficiency, content outreach and branding on a daily basis.

At some signal or another, all of us at Planable worked as freelance social media managers before. I personally thought "information technology shouldn't exist this hard". Nosotros couldn't believe that issues in the workflow with our clients and troubles finding new ideas were our day to solar day challenges. And nosotros understand how it is for yous too. We're here to help.

In the following piece, we'll talk nigh challenges social media marketers confront and how to can solve them efficiently.

Social Media Challenges #ane: In that location Is Never Enough Time

I know. It doesn't matter how much time you put into a social media strategy, in that location is always something distracting yous from the real work. Due to non enough articulate deliverables, yous end upward having to constantly explain that you're non just browsing Facebook for a living  . It'due south not like shooting fish in a barrel to program social media campaigns on Facebook directly, as at that place are always diversions that brand you lot procrastinate.

Information technology's a battlefield out there when we accept to fight notifications, a message from a friend or an adorable post of Watson and Kiko hugging.

I've gathered that organizing my week helps me sympathize what I want to achieve and actually become shit done. On Monday morning, I put down on a slice of paper my biggest priorities. I listing things such as promoting the latest feature update, engaging with new followers, creating adjacent week'due south social media content agenda or reaching out to an influencer. Now, studies accept shown some real and effective productivity hacks to solve these issues.

Solution #one

Organise your time more than efficiently past planning several fourth dimension blocks on your calendar for specific tasks, social media posts or campaigns that yous're working on at this moment. I'thou personally using Google Calendar, and planning these blocks of fourth dimension organizes my brain besides. It keeps me under constant focus to create awesome content for our social media squad and make sure we deliver on fourth dimension.

Solution #2

I more manner to solve this social media challenge is heed mapping. If you lot're more than of a visual person, this volition help you call up things better and focus on the most important problems that you have at the moment. The framework is simple – draw a circle and write "social media" in the centre of it. And then draw a few lines connected to the circle and split the main surface area of involvement into tactics – content calendar, influencer outreach, Facebook ads etc.

I found out about this past listening to a Coursera course on Learning How To Acquire that I highly recommend. You don't have to employ any tools for that, a slice of paper is your pal.

Solution #3

Productivity Hack such every bit the Pomodoro technique is another way to fight social media problems. The Pomodoro technique is a 25 minutes slot of intense piece of work/report, uninterrupted. This tactic allows you to go shit done, pace past pace. As proof, I'g writing this article in a few Pomodoro slots.

In between iterations, y'all tin can get yourself treats or bonuses, such every bit browsing social media, watching a Youtube video, getting yourself a chocolate or a refreshed glass of water, which I usually do. If y'all want to dive deeper into productivity hacks, nosotros wrote another blog mail service on improving your efficiency as social media manager. Yous tin use tools such as Pomodoro Time , Pomodoro Keeper or Fotrack .

Solution #4

Visually plan your social media campaign on a platform such as Planable . You can encounter how the content will look like, before publishing and keep everything in an organized digital content agenda. It will also help you lot collaborate on posts and hands schedule your whole week/month on all the social media channels, making sure everyone is on the aforementioned page. By using tools such as Planable you'll save upwards to 20% of your time each calendar month.

Challenge #2: Keeping in Touch on With Customers

Social media is not but near posting and then waiting for results. Social is about Social. It's well-nigh discussing and debating new ideas, looking for users to engage with and sharing feedback on your product/service. Not to mention asking what prospects are looking for next and what their desires are (which helps identify user personas).

Due to the complexity of what social media entails, the 2d common social media challenge is to be 24/seven connected. 24/7 connected to Facebook, Twitter, Instagram, LinkedIn, Pinterest, Messenger, Emails is A LOT. I got tired just writing that listing. Information technology'south an entire universe that has the power to bulldoze anyone insane.

Solution #5

We'd all love to be able to do customer support on social media in existent-time. Simply if that'south not the biggest office of your office, your chances are slim. Trying to reply seconds afterwards will make your day very hectic.

A plausible solution? Be realistic and put specific fourth dimension blocks for this particular activity. For example – you'll answer to customers every workday, betwixt two – 3 PM. Managing a make by yourself is complicated and as a social media manager, there are multiple responsibilities – content calendar, engagement, gathering the data, measuring results, looking for ideas and delivering on time.

Solution #6

Anybody should be able to accept an input. You tin can hands improve the company's culture past making everyone involved in the life of your product or service. And how amend to do that then encouraging direct contact with customers and addressing their issues personally. It volition aid every part of your business organisation be more continued to the brand and visitor, by agreement what client'due south main needs are.

How to organize the squad? Elementary – divide customer interactions per day and per team member. For case, Josh will respond to users on Monday, Monica will do the same on Midweek and Tommy will respond the questions on Friday. Use the calendar in a higher place to non become confused and brand sure anybody is accountable. On more thing to be aware of is the risk of miscommunication. To ensure it doesn't happen – create a good grooming for anyone who starts to practice customer back up.

Also, any customer management process that tin can be automatized and take repetitive cluttered tasks off your shoulders – do it. Use tools to become back important time. For example, if y'all have a membership business organization, choose a great membership direction software like Wild Apricot.

Social Media C hallenges #3: Providing ROI with Social Media

Convince and Catechumen says that measuring ROI was listed as ane of the biggest social media challenges  by well-nigh 59% of digital marketers in 2017. Turning followers into customers, making coin using SMM and making meaning sales online is a frequent topic on the spider web.

Solution #7

Keep the operation reports of your social media campaigns connected to your goals and KPIs. Always keep track of your social media goals and adjust the tactics by looking into the budget spent vs the actual results. Exercise non look for generic goals, it's ever tailored individually to your agency, startup, company or make. Before starting campaigns, define both the KPIs and the estimated results in order to know whether a campaign is going well or not.

Y'all'll have to constantly A/B test your campaigns for unlike audiences, based on historic period, location, interests, job title, and company.

Claiming #four: How to Be Different Than Your Competitors

In a place where competition is constantly animate down your neck, it's hard to be unlike and build your own identity. There are millions of companies e'er explaining to their customers how are they different from Ten or Y. We all know from history and feel that some of these fights never cease: Pepsi vs Coca-Cola, KFC vs McDonald's vs Wendy's or Zara vs H&K. They've all built a digital brand to specific markets and audition.

Solution #8

When you're looking to build something ameliorate than your competitors you take to await at the personality of the company. You can look into the founder's web log posts, podcasts he/she participated in, presentations they had, pitch decks bachelor online, descriptions on forums, the mode they speak about the visitor and what problems they're really looking to solve. What practise you accept that they don't?

Solution #ix

Provide first-class client support. All studies bear witness that customers leave after horrible customer support or because the company simply doesn't care about them. Every bit a social media manager, you accept to be nice to your users, website visitors, and clients. It will make a difference, believe me. Especially, when y'all're a small growing brand. People will love and remember the mental attitude you had towards them. This will make a deviation.

Social Media Challenges #5: The Constant Decrease of Organic Reach

Facebook is growing similar crazy each calendar month and reached more than 2.2B users past Apr 2018. With the unbelievable amount of content produced on each social media channel, it'due south hard for a brand to keep all of their audiences engaged. Especially since they accept to gauge and win the constantly unlike content algorithms. Social media networks are becoming a Pay two Play instrument for brands to promote their products or services.

2018 Q2 Global Digital Statshot past We Are Social and Hootsuite

As users welcome the new algorithm updates that brand certain irrelevant content stays out of their screens, the life of digital marketers becomes increasingly hard. Social media challenges are difficult to overcome. Over the last few years, nosotros've seen a drop in organic reach year by year. Forgotten are the days when users would meet all the posts of their dear brands. Now brands are reaching only 2-3% of their total audience on Facebook.

Solution #10

How to solve this social media challenge? At that place's no quick win hither. Throwing money at Facebook won't solve the result.

It puts more importance on collaboration in 2018. Brands accept to work meliorate with their digital agencies and social media teams for better content. With collaboration,  you can easily exchange feedback, requite ideas, brainstorm ideas and understand how to avoid fuck ups similar Pepsi one time had . Working side by side with all of your teammate plus good collaboration will save you fourth dimension and improve the ROI of the brand.

All social media marketers accept challenges, and non but they're probable here to stay but new ones are waiting around the corner. Y'all're probably not gonna solve most of them tomorrow, but in fourth dimension things get easier and less frustrating. Digital marketing has many exciting concepts to learn from. It's of import to retrieve that you need to know your audience, channels, voice and what you're passionate nearly. Doing this will assist you concentrate on things that affair most.

Make sure that you're creating content that users desire to appoint with. Follow the solutions we wrote above and it will help y'all avoid common social media challenges that are pulling you back.

Vlad Calus

Dropped out of higher, moved to another country with ii of my friends and built Planable (Techstars London '17), social media collaboration platform, at 19 y. o. Forbes 30 nether xxx

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Source: https://planable.io/blog/social-media-challenges/

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